Supply Chain Struggles: Why Indian Small Brands Can’t Afford Inventory Mishaps in 2025
Introduction As India’s ecommerce surges toward $292B by FY28, small brands face a supply chain crisis that’s stalling their ambitions. With quick commerce demanding 10-30 minute deliveries, inventory mismanagement leads to stockouts (costing 8-12% of sales) or overstocking (tying up 25% of capital). For a Tier-2 city startup, fragmented logistics and high warehousing costs can […]
Skyrocketing CAC: How Small Brands Can Fight Rising Marketing Costs in India’s Ecommerce Arena
Introduction Customer acquisition costs (CAC) in India have jumped 30-50% in 2025, hitting small brands hardest as platforms like Google and Meta hike ad prices. With the market at $123B in FY24 and growing, competition from giants squeezes budgets for startups aiming big. This post uncovers the challenges and 2025 trends like social commerce helping […]
Quick Commerce Revolution: Opportunities and Pitfalls for Small Brands Scaling in India 2025
Introduction India’s ecommerce landscape is evolving rapidly, with quick commerce (q-commerce) emerging as a powerhouse expected to capture 10% of the $292 billion market by FY28. Platforms like Blinkit, Zepto, and Swiggy Instamart promise 10-30 minute deliveries, transforming how urban consumers shop for groceries, essentials, and even fashion. For small brands aiming to go big, […]
